Over 32 years of research experience

Impulse Research Corp.

 

 

 

 

Overview

Impulse Research, a full-service public opinion and marketing research firm, has significant experience and expertise in all public opinion research methodologies, including quantitative (surveys) and qualitative (focus groups and depth interviews). Since 1976, Impulse Research has used in-person, mail, telephone and Internet interviewing to tackle national and regional research studies for a variety of PR firms, major corporations, government agencies and professional organizations among respondents in the US, Canada and other English-speaking countries

In 1994 we initiated the CyberPulsetm division for the purpose of conducting on-line surveys and other types of Cyber Research. Since then we have conducted thousands of on-line projects.

We publish the Impulse Survey of Focus Facilities, an annual directory of focus group conference/viewing rooms throughout the world, with user-ratings by moderators and researchers.

 

Impulse Research Principals

Bob Novick and Varda Ullman Novick have over 40 years of professional research and polling experience. Their backgrounds include university teaching positions in New York and California, research positions at major consumer products and advertising firms, as well as positions in broadcasting, public relations and health-care research.

Awards

Impulse Research has received both the Public Relations Society of America's Silver Anvil and the American Marketing Association's Effie Award for research supporting and evaluating public relations and marketing campaigns.

 

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A partial listing of clients we have served:

 

ADVERTISING and PUBLIC RELATIONS AGENCIES

·       Anderson Publicity

·       Burson Marsteller

·       BBDO

·       CLM (Current Lifestyles Marketing)

·       Cramer-Krasselt

·       CUBE PR

·       DeVries PR

·       Dome Communications

·       Doyle Dane Bernbach

·       DMB&B

·       Dailey & Associates

·       Deutsch Advertising

·       Edelman PR Worldwide

·       Evans Larson

·       Fleishman-Hillard

·       GCI Group

·       Golin/Harris Worldwide

·       Grey Advertising

·       Hakuhodo Advertising

·       Hill & Knowlton

·       Ketchum

·       LeGrand Hart

·       Leo Burnett

·       Lewis & Neale

·       McCann Erikson

·       Manning, Selvage & Lee

·       Marina Maher Communications

·       MWW Group

·       NW Ayer

·       Oglvy PR

·       PRWeek Magazine

·       Robert Marston & Associates

·       Ruder-Finn, Inc.

·       Verse Strategic Communications

·       Vorhaus PR

·       Waggener Edstrom Worldwide

·       Weber Shandwick Worldwide

·       WeissComm Partners

·       Wheatly-Timmons

·       WKPR

 

 

CONSUMER PRODUCTS

·       3M

·       Ace Hardware

·       Allied Signal

·       Amazon.com

·       Angel Soft

·       Aussie

·       Avent America

·       Avon

·       AXE

·       Bally's Total Fitness

·       Bicycle Playing Cards

·       Breath Rite

·       Cars.com

·       Clorox

·       Degree Girl

·       Disney Online

·       Dockers

·       Dove

·       Durex Condoms

·       Dymo

·       Eckerd Drugs

·       eHarmony.com

·       Endicia

·       Energizer

·       EXPO White Boards

·       Family Violence Prevention Fund

·       Fearless Flowers

·       Furminator

·       Gillette

·       Glad Bags

·       GoodNites

·       Greenies pet food

·       Harley Davidson

·       Head & Shoulders

·       Huggies

·       Jafra Cosmetics

·       In-Sink-Erator

·       Kilz

·       Kohl's

·       Lenscrafter Eyewear

·       Levi Strauss

·       Mattel

·       Maytag

·       Mobil 1

·       The Medicine Shop

·       MotherProof.com

·       NaVy (cosmetics)

·       Nike

·       Norelco

·       Old Navy

·       Orkin

·       OxiClean

·       Pampered Chef

·       PediaShure

·       Pine Mountain Logs

·       Pointer Jeans

·       Polaroid

·       Proflowers.com

·       Purple-Moon.com

·       RealEstate.com

·       Sears

·       Secret Deodorant

·       Sega of America

·       Serta Sleep

·       Staples

·       Sunglass Hut

·       T3 Micro

·       Toy's 'R Us

·       Unilever

·       Uni-ball Pens

·       VoiP

·       Weber Grills

·       WebVet

·       Zobha

 

 

FINANCIAL/INSURANCE/LEGAL

·       Allstate Insurance

·       Association of California Life Ins. Cos.

·       Bank One Corp.

·       Chubb Group

·       Beneficial Standard Life

·       Burling Bank (Chicago)

·       California Federal Savings

·       Citicorp/Citibank

·       Diner's Club

·       DLJ Direct

·       Experian

·       Family Credit COunselinf Bureau

·       Fleet Norstar

·       Great Western Savings

·       The Hartford

·       Household International

·       Key Band

·       Moneygram from American Express

·       Schwartz Cooper Law Firm

·       Security Pacific Bank

 

 

FOOD RELATED INDUSTRIES

 

·       Arby's

·       Applegate Farms

·       Avocado Board

·       Beachnut

·       Beatrice/Hunt-Wesson

·       Borden's

·       Breyer's Ice Cream

·       Bush's Baked Beans

·       Butterball Turkey

·       (CPK) California Pizza Kitchen

·       California Wine Council

·       Campbells Soup

·       Caribou Coffee

·       Carl's Jr.

·       Cheese Board

·       Denny's Restaurants

·       Egg Board

·       GoodLife Recipes

·       Gallo Wiinery

·       Heinz

·       IKEA

·       Johnsonville Sausage

·       Kal Kan (Pet food)

·       Kraft/General Foods

·       (KFC) Kentucky Fried Chicken

·       McCormick Spices

·       McDonald's

·       M&M/Mars

·       Fluid Milk Board (Milk Mustache)

·       Merci Chocolates

·       National Dairy Council

·       National Pork Board

·       Nestlé

·       Nutripals

·       Oscar Meyer

·       Paul Masson Winery

·       Patak's

·       PediaSure

·       Pedigree (Pet food)

·       Pork Producers Board

·       Quaker

·       Ragu

·       Royal Crown Cola

·       Sargento

·       Similac

·       South Beach

·       Twix

·       U.S. Apple Association

·       Weight Watchers

·       Wilton/COPCO

·       Zatarain's

 

 

HEALTH RELATED

·       Abbott Laboratories

·       Allergan (Internet)

·       Alzheimer's Association

·       American Association of Orthodontists (AAO)

·       American Cancer Society

·       American Dietetic Association

·       American Heart Association

·       American Medical Association

·       Arthritis Foundation

·       Bayer

·       Boehringer Ingelheim Pharmaceuticals, Inc.

·       Easter Seals

·       EatRight.qrg

·       Eli Lilly

·       FHP (HMO)

·       Fox Hollow Technologies

·       Galderma Laboratories L.P.

·       HealthAllies.com

·       Hoffman LaRoche

·       Johnson & Johnson

·       Lighthouse Career Awards

·       Medical Advertising News

·       Medicap.com

·       Merck

·       National Ovarian Cancer Coalition

·       Omron

·       Orthopaedic Hospital

·       Pfizer

·       Pharmacia & Upjohn

·       Physicians Prescribing Reference

·       St. John's Hospital

·       Varilux

·       Zicam

 

        

HIGH TECH/BUSINESS to BUSINESS

·       Arrow Electronics

·       BING

·       Epson

·       Earthlink

·       IBM

·       Lexmark

·       Mitsubishi

·       Pac Bell Wireless

·       MCI

·       MediaFLO

·       Microsoft

·       MotherProof.com

·       MSN

·       NAMM (National Association of Music Merchant)

·       NCR

·       Northern Telecom

·       Northwest Bell

·       Norton

·       Okidata

·       Opinionware.com

·       Philips

·       PC World Magazine

·       PriceRadar.com

·       QKnow

·       Qwest

·       Raytheon

·       SITA (International airline communications)

·       Symantic

·       TotalVid

·       Toshiba

·       Unisphere Solutions

·       Western Digital

·       Yahoo.com

 

 

TOURISM/TRAVEL

·       Air New Zealand

·       Australian Tourist Commission

·       Bahamas Ministry of Tourism

·       Carnival Cruises

·       Celebrity Cruises

·       Crystal Cruises

·       Ft. Lauderdale Travel & Tourism

·       Los Angeles Dept. of Airports

·       Madam Tussauds, London

·       Mexico Tourist Bureau

·       Royal Caribbean Cruise Line

·       San Antonio

·       Sea World

·       SkyMallTravel.com

·       South African Airways

·       City of Stockholm

·       Universal Studios

·       UCLA Conference Center

·       Westin Hotels

 

 

This page updated July 2010

 

 

 

Contact info: Phone: 310.559.6892 / Fax: 310.839.9770

Email: info@impulseresearch.com